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Have you heard of Ka'u Coffee from Hawaii?

Not Cow, It's Ka'u!

What Is Ka'u Coffee?

Ka’u coffee is coffee grown in the Ka’u district of Hawaii Island, known for its rich aroma, low bitterness and soft body.

The Ka’u coffee on this site is a single-origin (100% Ka’u) coffee grown at Kau Ocean Vista Coffee Estate in the Ka’u district (farm owner: John Ah San).

Updated

A Message from Farm Owner John

“Aloha! I’m John. Welcome to Kau Ocean Vista Coffee Estate.” John introduces Ka’u coffee from the farm.

Read the transcript

Frequently Asked Questions About Ka'u Coffee

What is Ka'u coffee?
Ka'u coffee is coffee grown in the Ka'u district on the southeastern side of Hawaii Island. It is known for a rich aroma, a refined sweetness with little bitterness, and a soft body. Every bean Hawaii KAU Coffee sells is grown and processed at one farm, Kau Ocean Vista Coffee Estate in Pahala, Ka'u, owned by John Ah San.

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How is it different from Kona coffee?
Both are grown on Hawaii Island, but the land is different. Kona has poor, rather dry soil that made harvests difficult, while Ka'u sits on a vast lava plateau and is one of the few places blessed with good soil. Farm owner John Ah San started out expecting the same taste as Kona, but because the soil and climate differ, the coffee turned out to be something else entirely, and tasted better than he expected. See our page on Ka'u vs. Kona for a fuller comparison.

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What do "No1 grade" and "No2 grade" mean?
They are the grade labels used in the product names at our online shop, NN DRINKS. No1 grade is Peaberry and No2 grade is Extra Fancy. The three products are Hawaii KAU Coffee No1 Grade Peaberry 100 g, No2 Grade Extra Fancy 100 g, and No2 Grade Extra Fancy 1 kg (the shop lists them in Japanese).

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Where can I buy it?
From the Ka'u coffee pages of the NN DRINKS online shop, which ships within Japan only. The three products are Extra Fancy 100 g, Peaberry 100 g and Extra Fancy 1 kg; check the shop for prices and stock. Taxpayers in Japan can also receive it as a Furusato Nozei (hometown tax) gift from Shinjuku City, Tokyo.

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What does Ka’u coffee taste like?

Ka’u coffee has a rich aroma, refined fruitiness and sweetness with little bitterness, moderate acidity and a soft body. When people think of Hawaiian coffee, Kona is the famous name, but Ka’u coffee is drawing attention as a rare and delicious Hawaiian coffee. Our watchword at Hawaii KAU Coffee is “Coffee: from bitter to sweet.”

Item Ka’u coffee
Aroma Rich (5 on a 5-point scale)
Bitterness Low (1 on a 5-point scale)
Acidity Moderate (2 on a 5-point scale)
Sweetness Refined fruitiness and sweetness (4 on a 5-point scale)
Body Soft body (5 on a 5-point scale)
Origin Ka’u district, Hawaii Island (Kau Ocean Vista Coffee Estate)
Variety Arabica, Typica
Processing Semi-washed process, sun-dried

The 5-point ratings are the values in the chart (aroma, bitterness, acidity, sweetness, body) on our “Feature” page. See The Land Behind the Taste for details.

Hello, I’m John Ah San, the farm owner

We grow coffee in a district called Ka’u, on the southeastern side of Hawaii Island in the State of Hawaii. Have you heard of Hawaii’s “Ka’u coffee”?

Still hardly known in Japan

Ka’u coffee is a rare coffee that is hardly distributed in Japan. At the tastings held before we entered the Japanese market, people sometimes asked, “Cow coffee?” or, not catching the word Ka’u, “Canned coffee?”

In recent years, however, JAL’s in-flight magazine and Hawaii features in popular magazines have introduced Ka’u coffee, and it is slowly becoming known among coffee lovers and people who know Hawaii well.

My wife is of Japanese descent. I want more people in Japan to drink our coffee

My wife is of Japanese descent. Out of the wish that more people in Japan would drink our Ka’u coffee, we started selling in Japan in August 2020 with the motto “Change what people expect from black coffee.”

Read on

Key Points on This Page

  1. Ka’u coffee is coffee grown in the Ka’u district on the southeastern side of Hawaii Island. The beans on this site are 100% Ka’u coffee (single-origin) from Kau Ocean Vista Coffee Estate.
  2. The history of Ka’u coffee began in 1989, when Senator Daniel Inouye personally entrusted our farm owner John with developing coffee farming in the Ka’u district.
  3. The taste goes “from bitter to sweet”: on a 5-point scale, aroma 5, bitterness 1, acidity 2, sweetness 4, body 5. The variety is Arabica Typica.
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